The primary purpose of this position is to serve Cook patients while increasing the sales and profitability of the Strategic Business Unit (SBU) in the assigned territory. This should be achieved by implementing local sales and marketing strategies which have been agreed with the Regional Manager and are in support of the goals and general strategies of the SBU. The Sales Representative must develop a thorough knowledge and understanding of the products and their associated clinical areas of use.
Meet or exceed the sales targets set by SBU Management by working independently in assigned territory to present and sell products and services to physicians, hospitals, outpatient facilities, health care facilities, purchasing organizations, purchasing groups, multi-hospital systems, health care provider alliances, and other key decision makers
Demonstrate an excellent knowledge of the product range of the SBU and a sound understanding of the associated medical discipline.
Provide technical training and support to medical personnel on the use of Cook’s medical devices as required.
Develop and maintain an annual business plan which includes but is not limited to the following:
anticipated sales increases
anticipated competitive activity
Follow-through on customer requests and commitments
Monitor market share and competitor activity in the assigned territory.
Participate in local and international exhibitions and meetings as requested.
Identify, establish and develop relationships with key clinical and non-clinical decision-makers
Work closely and effectively with the other members of the sales team and with Cook support functions in order to provide the best possible service to the customer and the patient.
Work closely and effectively with members of Cook’s health care business solutions team to develop contractual opportunities with customers and maximize the service provided to the customer and patient.
Seek and evaluate new product ideas, providing adequate information and facilitate ongoing communication. Assist in product evaluations and/or clinical studies as appropriate.
Understand and follow Cook quality policies and procedures with respect to Complaint Handling, Product Returns, Samples, Consignment Stock and any other areas as appropriate.
Compliance with, and accountability for all policies within the Cook Employee Handbooks, Cook Code of Conduct, Policy and Guidance on Interaction with Healthcare Professionals, Cook’s Privacy Regulations, and all other applicable federal, state and local laws and regulations. Employee is further required to sign and comply with Cook’s Confidentiality and Non-Competition Agreements.
Ability to meet frequently with customers and other decision makers.
Ability to travel frequently throughout assigned territory.
Previous medical sales experience preferred.
Product or Procedural knowledge an advantage.
Good communication and inter-personal skills.
Language Skills - good written and verbal command of English and other relevant languages.
Excellent numeric skills.
Good working knowledge of Microsoft® Office.
Proven problem-solving skills.
Excellent organizational skills.