The primary purpose of this position is to serve Cook patients while increasing the sales and profitability of the Strategic Business Unit (SBU) in the assigned territory. This should be achieved by implementing local sales and marketing strategies which have been agreed with the Regional Manager and are in support of the goals and general strategies of the SBU. The Sales Representative must develop a thorough knowledge and understanding of the products and their associated clinical areas of use.
Reporting to: Regional Manager
anticipated sales increases
anticipated competitive activity